Gli specialisti del mondo pubblicitario sanno che manca poco al Cannes Lions, il festival internazionale più importante di pubblicità.
Fatto raro da sottolineare, la categoria Innovation è stata svelata in anteprima. Presente per la prima volta quest’anno, questa selezione ricompensa le campagne più innovative dal punto di vista tecnologico. Peccato però non ci siano campagne italiane nella selezione.
Per i pubbilcitari è l’occasione di scoprire qualche chicca di tecnologia e creatività!
GOOGLE STREET VIEW HYPERLAPSE
Teehan + Lax (Canada) / Google Street View Hyperlapse (Labs experiment)
VIRTUAL MAKEUP MIRROR
ID\ (Brasile) / Virtual Makeup Mirror (Kinect technology mirror)
THE FEED
R/GA London (Gran Bretagna) / The Feed (Visual news feed)
SKY REC
AgênciaClick Isobar (Brasile) / Sky Rec (Hashtag that works like a record button)
NATALIA PROJECT
RBK Communication (Svezia) / Natalia Project (Global assault alarm system for human rights defenders atrisk powered by social media)
COCA-COLA – SMALL WORLD MACHINES
Leo Burnett (Australia) / Small World Machines / Coca-Cola
THUNDERCLAP
DE-DE (USA) / Thunderclap (social media technology)
CHROME WEB LAB – SCIENCE MUSEUM LONDON
Google Creative Lab / Chrome Web Lab (Google) – Science Museum London
RADIO AMBULANCE
Maruri Grey (Ecuador) / Radio Ambulance (Ambulance location notification system)
A BOY AND HIS ATOM : THE WORLD’S SMALLEST MOVIE
Ogilvy New York (USA) / IBM – A Boy And His Atom : The World’s Smallest Movie
NIKE+ KINECT TRAINING – XBOX 360
AKQA (Gran Bretagna) / Nike+ Kinect Training – Xbox 360
KARTA MASTERCARD DISPLAY
Getin Noble Bank (Polonia) / Karta Mastercard Display (Nowe technologie)
NEOCOMINI
Dentsu (Giappone) / Bio sensor technology and communication tool
TWO SCREENS ARE BETTER THAN ONE
Yota Devices (Russia) / New type of phone
INGRESS
Niantic Labs At Google (Stati Uniti) / Massive multiplayer location based game
VISION SHIFT SYSTEM
Dentsu (Giappone) / New video experience system
MOTLEY – TELLING STORIES AT THE SPEED OF CULTURE
Digital Arts Network (Danimarca) / Social media publishing tool
CINDER
The Barbarian Group (Stati Uniti) / Software technology
ENGEN FIRE BLANKET CALENDER
Draftfcb Cape Town (Africa del Sud) / Engen – Fireblanket calendar
ADIDAS WINDOW SHOPPING
TBWA\Helsinki (Finlandia) / Adidas – Shopping into window shopping
TSHIRTOS
GUIDE DOTS
Y&R Singapore / Guide Dots (Mobile app for the blind)
TERRA VIP DDB Brasile / Terra Vip (Terra Vip glasses invention)
TECH BALL SapientNitro (Gran Bretagna) /Tech Ball (Sports technology)
PZU DRIVE K2 (Polonia) / Connected car ecosystem