Cannes Lions: shortlist Innovation

Gli specialisti del mondo pubblicitario sanno che manca poco al Cannes Lions, il festival internazionale più importante di pubblicità.

Fatto raro da sottolineare, la categoria Innovation è stata svelata in anteprima. Presente per la prima volta quest’anno, questa selezione ricompensa le campagne più innovative dal punto di vista tecnologico. Peccato però non ci siano campagne italiane nella selezione.

Per i pubbilcitari è l’occasione di scoprire qualche chicca di tecnologia e creatività!

GOOGLE STREET VIEW HYPERLAPSE

Teehan + Lax (Canada) / Google Street View Hyperlapse (Labs experiment)

VIRTUAL MAKEUP MIRROR

ID\ (Brasile) / Virtual Makeup Mirror (Kinect technology mirror)

THE FEED

R/GA London (Gran Bretagna) / The Feed (Visual news feed)

SKY REC

AgênciaClick Isobar (Brasile) / Sky Rec (Hashtag that works like a record button)

NATALIA PROJECT

RBK Communication (Svezia) / Natalia Project (Global assault alarm system for human rights defenders atrisk powered by social media)

COCA-COLA – SMALL WORLD MACHINES

Leo Burnett (Australia) / Small World Machines / Coca-Cola

THUNDERCLAP

DE-DE (USA) / Thunderclap (social media technology)

CHROME WEB LAB – SCIENCE MUSEUM LONDON

Google Creative Lab / Chrome Web Lab (Google) – Science Museum London

RADIO AMBULANCE

Maruri Grey (Ecuador) / Radio Ambulance (Ambulance location notification system)

A BOY AND HIS ATOM : THE WORLD’S SMALLEST MOVIE

Ogilvy New York (USA) / IBM – A Boy And His Atom : The World’s Smallest Movie

NIKE+ KINECT TRAINING – XBOX 360 

AKQA (Gran Bretagna) / Nike+ Kinect Training – Xbox 360

KARTA MASTERCARD DISPLAY

Getin Noble Bank (Polonia) / Karta Mastercard Display (Nowe technologie)

NEOCOMINI

Dentsu (Giappone) / Bio sensor technology and communication tool

TWO SCREENS ARE BETTER THAN ONE

Yota Devices (Russia) / New type of phone

INGRESS

Niantic Labs At Google (Stati Uniti) / Massive multiplayer location based game

VISION SHIFT SYSTEM

Dentsu (Giappone) / New video experience system

MOTLEY – TELLING STORIES AT THE SPEED OF CULTURE

Digital Arts Network (Danimarca) / Social media publishing tool

CINDER

The Barbarian Group (Stati Uniti) / Software technology

 ENGEN FIRE BLANKET CALENDER

Draftfcb Cape Town (Africa del Sud) / Engen – Fireblanket calendar

ADIDAS WINDOW SHOPPING

TBWA\Helsinki (Finlandia) / Adidas – Shopping into window shopping

TSHIRTOS

MediaMonks (Paesi Bassi) / Ballantine’s – Wearable, sharable, programmable, 100% cotton status update

GUIDE DOTS

Y&R Singapore / Guide Dots (Mobile app for the blind)

TERRA VIP DDB Brasile / Terra Vip (Terra Vip glasses invention)

TECH BALL SapientNitro (Gran Bretagna) /Tech Ball (Sports technology)

PZU DRIVE K2 (Polonia) / Connected car ecosystem